The diversity of Blackjack’s client services is no more apparent than in our campaigns for LG Electronics. The Summer of 2004 saw the launch of the “10 Hero Categories” campaign in Heathrow, Gatwick and Stansted, with more than 50 security-cleared, fully trained staff operating across the airside lounges of all terminals.
In addition to the provision of staff, Blackjack worked alongside LG to design and construct stands which would showcase up to 40 products for the duration of the promotion. We also directed the focus of the campaign itself, in order to attract maximum consumer interest, by introducing and promoting competitions and giveaways.
The result was a hugely successful campaign which generated over 15 000 “hot leads” and led to the distribution of over 25 000 goody bags and 50 000 product brochures. 
